Designing
Good User Experience Is My Job

01
/03

User Experience Design

Design the solutions to strike the balance between solving the user problems and achieving the business goal.

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Thổ Địa MoMo

Want to explore new dishes around your area? Just ask Tho Dia MoMo

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Magical Treasure

ZaloPay wanted to encourage users to pay more by rewarding them with a random gift 

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02
/03

UX Writing

Boil down complex systems into coherent, concise, and compelling interface copy to enhance the Conversion rate/NPS, etc

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MoMo UX Writing Guideline

All copies on UI in MoMo app is followed this instruction

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Lost 87% Success Rate Because of a Description

Sometimes, writing a right sentence can save an awful day.

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03
/03

Creative Content

Experienced in Global Creative Content Management, trends setting/ catching based on data analysis.

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#Shecan

Celebrating the Women’s Day 2019

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#duyendangaodai

Celebrate the local culture

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